To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Offering free content on yours or others business Web site is a crucial part of Internet marketing. In fact, thats how Internet marketing got started, which is why everyone wants and expects something for nothing on the World Wide Web. Theyve always been getting it.

The public has come to expect Internet information to be free, and those most-often searched keywords are what will take consumers to your Web site. Once youve determined the most visited keywords in your industry, youll want to write or find articles that incorporate them.

If youre not a good writer, or you dont have the time it takes to write articles, you can use the articles of others. You can offer local writers or industry experts to contribute articles in return for their bio which gives their own site and business credibility, branding and traffic. Or you can buy articles from people you dont know. One way of doing this is through an article membership site. Here youll find articles on just about any subject, with new ones added all the time.

There are many sites that offer articles and memberships to help your Internet marketing. The catch, however, is that each invariably limits its membership ranks so that the Internet marketing articles dont get published too often. You may have to do some searching, or some waiting, to get a membership in the Internet marketing article membership site of your choice.

Once you are a member and you find the articles you want to publish your Internet marketing work is not done, however, You have to do some rewriting, making it not only fresh and unique to your site, but also giving it a little tweak so it talks directly about your industry, and, if possible, about your products or services.

You may find an article or articles that particular fit your Web site and your business but the keywords you need arent found that densely in the article. So youll need to do that. Thats fairly easy to do, and far easier than sitting down and writing your own article.

Never take an article from an article membership site and publish it verbatim. This is destructive to your Internet marketing concept. You want to make it yours your voice, your personality and your products. You might even find a lengthy article that you could use as a tease, publishing the first part and then offering the conclusion next week. You might also publish a newsletter a great Internet marketing tool. You start the article in the newsletter and refer readers to your site for the conclusion.

Whatever you do, make it yours. Your Internet marketing will succeed as a result.

Leonard Bartholomew, B.S. Computer Science. Leonard invites you to submit your articles to Moxie-Drive Expressions, the most exclusive, hand edited internet marketing article directory on the web today. Or just visit and enjoy a good read!