The Internet is a very vast and dynamic business environment. With this, there are various means and ways that business people can choose from should they come across the need for an intensive marketing plan. Article marketing is one of these options that they can choose from. It is very cost effective and yet does not compromise its dependability towards achieving success. Below are some of the highly successful steps that one can follow in order to achieve effective article marketing:
1. Use your article to convince and motivate people to consider your offering. The article material used in this marketing strategy is for you to catch and lead the potential client towards listening and believing with what you will be promoting. It should not be your primary vehicle to make an advertisement.
2. Since you are using the article to promote your products, you better make use of the resource box to make an advertisement. The resource box, usually placed at the bottom of your article material, basically allows you to stipulate relevant information about you that are not seen on your article. You can place your name or the company that you are representing or any promotional phrases that you want to incorporate.
3. Properly place your resource box on a location where it will not be overlooked. If you think that it is enough for you to just place information on the resource and leave it anywhere you want, then you may be mistaken with that perspective. Strategic placement of the resource box is a must. You usually place it at the bottom but currently most article marketers place it somewhere on top of the page or at the side to make it more visible to readers.
4. You can have your article materials posted on your own business site or your personal web log so you can better distribute and republish your articles for increase exposure.
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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article business marketing is one of the most powerful forms of marketing for your business. The reason for this is that it allows you to establish yourself as an expert in your niche It builds up your credibility and allows you to create trust with your subscribers.
The most important advantage of using article marketing to market your business is that it does not cost anything. This means that you do not need to budget for huge advertising costs like ppc marketing which can become prohibitively expensive.
Let us look at the basics of article marketing. The first and most important step is that you need to find a niche market that you are an expert in. You then need to write articles exclusively for this market.
The second important step is that you need to do keyword research. You can use a free tool like Wordtracker, Overture or the Google Adwords keyword suggestion tool. You then need to find keywords in your specific niche that have very little competition. Most importantly you need to include these keywords in your title so that your articles get found on the major search engines when you submit them to the article directories.
When you write your article you need to create a very good opening that will grab your readers attention and make them want to read the rest of the article. You also need to have a very good closing where you make it clear of the benefits of solving the problem you have described in your article. This will make your reader want to take action and click on your bio where you can present them with your squeeze page that will allow you to capture their name and email address. Consequently this will allow you to market to them over and over again.
Article marketing will help your business to succeed. As soon as you add this to your marketing efforts you will reap the benefits.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
If you are doing any kind of article marketing now, you might be doing one of the following:
- promoting affiliate products to make commissions
- promoting your own sales page to sell products
- promoting a so-called Made-For-Adsense blog
- posting articles on your own blog to generate content
And I'll probably get 'killed' for saying this, but your articles are getting wasted.
Very few, and I mean very few, use article marketing solely to build a list. And lots of money is being left on the table, I'm afraid to say.
I basically do all the steps in Bum Marketing (the term created by Travis Sago to describe article marketing) but the difference is I promote a squeeze page to collect leads. The only way anyone can get extra information from me is if they enter their name and email address. I figured, if someone is not willing to give me those details, what more actually paying me online? Let's face it: we are running a business here, not a charity.
The reason why this is effective is because someone who likes your article is 'warmed up', he will want to get more information from you, and an email newsletter is the perfect way to do that.
So go and build a list with your articles. Write and submit multiple articles daily to top directories, and you will see floods (and I mean floods) of traffic and leads. Your lead generation will practically receive an instant boost. Your business will be given a positive kick up the rear from the results you get.
Fabian Tan is the author of the free 51-Page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!