To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

A website is like a finely tuned engine. It should be built to generate maximum exposure on search engines, drive traffic to the site and make its owner money. It's not enough to put gas in the tank (content, graphics, links, etc.) and expect it to take off!

You are not a (web) mechanic and not expected to know all the nuances of Search Engine Optimization (SEO). But to get the most mileage out of your website you need to have a SEO expert fine tune it. So instead of seeing red with SEO.

For example, not many website owners know about the "nofollow" tag. But it is important for your website optimization. There are certain pages, content or links you do not want the search engine spiders "to follow." It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results. By putting the "nofollow" tag in the code will tell the Google spiders not to follow your designations.

There are other SEO tags (i.e. meta, title, anchor and description tags) that need to be built into the coding for the search engine "bots" to find. These tags are taken from the keyword rich content in your website. When done correctly and according the Google guidelines, it will help get your page ranked and make it easier for people searching for your products and services to find your site. Remember the more traffic, the more viewers, the more leads and sales.

The devil may be in the details of SEO but optimization should be in your website and be an important part of your marketing efforts.

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we'll show you ways to increase the amount of qualified traffic to your site through the expanding "social web" and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to http://www.websuccessteam.com/whydirectresponse.htm

Contact the Team today for a complimentary consultation at http://www.websuccessteam.com/contactus.htm or email Bob Speyer at bob@websuccessteam.com. To your web success!