To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Many online article authors wish to become a perceived authority in a subject in order to promote an online business. Thus they write articles that will attract a specific niche of reader, who hopefully will then come to their website and buy something or sign up services. Becoming an authority in your market niche is important, but becoming a perceived authority is a little problematic because either you are an authority or you are not.

It is my contention that there are simply too many posers online, folks who have never really done anything, but can put finger to keyboard and bang out articles. Whereas they may be perceived as an authority, are they really? Do they really know their stuff? The reader may perceive them to be an authority due to a few articles, but the only way to know for sure is to corner them and ask them a question about the subject and see if they truly know what they are talking about.

Since generally this cannot be done, an online article author can often be perceived as an authority, when they are really not at all. Does this mean their article is valueless? No, not necessarily, the article may very well contain important facts that are not easily found elsewhere. It could indeed be extremely timely information and information that the readers are very happy to acquire. Still this does not one an authority, only a perceived authority you see. Are you comfortable being only a perceived authority or do you want to be the real deal?

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington