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Look at links as online votes for your website. The more votes you get, the more popular your website is viewed by search engines and you enjoy higher rankings.

Each of those votes can have different ranks. If you get linked to from a very popular site more of that strength is passed on to your site. Just like running for office in the real world. Getting that backing from a labor union is much more valuable than getting your next door neighbors vote.

So how do you get these links? There are several different ways and many different search engine gurus that will give you their particular spin on it. I say make it simple. Get the links you want by asking for them.

Sending out a couple hundred thousand emails asking for a link would not only be considered spam. It would also be ignored by the webmasters that received the email.

A more effective way of getting links to your website is through directories. Quality directories categorize and review websites for a small fee. Then after a successful review the directory will list your website with a link. This is perhaps the easiest and quickest way to get links to your website. These are the popular places to request links.

A secondary way to get inbound links is by authoring articles and submitting them to online websites that publish articles. If the article is good and gets accepted you can get a link back to your website within the resource box.

Something that you should remember when building links is many bad links dont equal one good link. Remember that links dont carry the same weight as we previously discussed.

Link building is also a very hands-on process. It takes time and is never truly complete. As long as you have a website that you want to remain popular, you will need to be working on building links to your site.

Consider these tips a starting point for a good link building campaign. There are some other methods, but the ones listed are highly effective and where most focus.

The path to an web presence for your website begins at The Authority Directory Submissions page. Take a minute to look at The Authority Shopping Directory and any other sections of interest.