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In online marketing, it is the concept of communications that is ever so vital to the destiny of any marketing campaign. Communications on the web are certainly the doors to better future traffic capture and increased sales revenue. There are numerous ways to make effective communications that will not only bring good results for the bottom line but also stay clear of unethical effects. One such way that stands out ostensibly is opt-in marketing.

For any online marketing campaign to succeed, it is imperative to increase your customers database by capturing their information especially their email addresses. This is because of the fact that if there are no email addresses of your potential customers to start with, your online marketing campaign will be heading for disastrous results. Without the email addresses, looking for customers will be equivalent to searching for the needle in a haystack.

In order to capture the email addresses, opt-in marketing requires the presence of an opt-in box that should be effectively planned and constructed. The opt-in box is in effect the door that will open to potential inflow of email addresses. It is also impliedly the potential pot of gold for your online marketing campaign. It should therefore be meaningfully designed with the ultimate object of getting the attention of prospects and next getting them to key in their email addresses.

In opt-in marketing, one significant point to note is that the prospect is given the right to choose or agree to be part of your marketing campaign. It is in effect similar to the concept of consensual marketing.There is the element of permission which must be granted at the outset. The prospect has this privilege of granting this permission for the release of the email address. Bearing this fact in mind, the prospect should best be rewarded with freebies such as a free newsletter or perhaps few chapters of a free ebook, just to name a few. This acts as a booster to the chances of securing that email address.

For the strategic purpose of capturing information of qualified prospects, the opt-in box should be effectively serving out this objective. It should comprise essentially of these components, namely, First Name, Primary Email Address, Button for "Sign me up now" or "Subscribe", and Privacy Policy. The First Name should be asked for the sake of identification. The Primary Email Address should be the email address to be obtained. There is always the possibility of the prospect having several email addresses, so it is wise to ask for the email address that is frequently used. The button serves to allow the prospect to sign up or subscribe to get the free newsletter or ebook. The Privacy Policy plays a vital role in assuring the prospect of complete privacy and non-disclosure of the email address given.

To complete an effective opt-in marketing strategy, the opt-in offer must be described in a title that is compelling and meeting the specific need of the prospect. The need may well be getting rid of the back pain completely or saving money on all purchases. Freebies should entice prospects to subscribe because these are the benefits that are hard to be refused. Provide ease of using the opt-in box for the prospect by putting it as part of the website.

With the capture of email addresses effectively completed, it is necessary to send follow-up emails to these customers via autoresponders. The autoresponses should be put to best use. Always encourage the new subscribers to read the free newsletter or ebook that they requested for. For best effect, you will have to bring to the subscribers' attention those benefits that the particular product or service can give them. In subsequent autoresponses, remind them of other benefits that will be of substantial help to them. Always reinforce the special advantages that your product or service will be giving them each time a new autoresponse is released.

Last but not least, opt-in marketing allows you to build the trust and relationship with the prospect and customer. It is to the benefit of online marketers once that trust and relationship are cemented. Customers painstakingly secured tend to stay longer in the customers database.

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