E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

These steps will allow you to beat a competitor who is in the number one position in Google for a certain keyword. However you still need to find keywords that does not have too many competition if you do not have someone to help you doing optimization.

Step One

Type in the keyword you want to rank for the Google. Now copy the page that is number one. Not just the domain name but the full url of the page. Using the search engine Yahoo type in: link: pageurl

For example: link: www.alexa.com

We want to know how many sites point to that particular page. We use Yahoo cause Google does not list all the pages.

Now the objective is to get more links than your competitor has. The results will show you all the sites and pages that link to your competitor.

Step Two

This will take some time if you do not use some software or hire someone to help you. What you need to do is visit each site in the search results and check out where the link to your competitor is located. You then need to take not of the anchor text they are using. You may want to use Microsoft Excel to put down this information.

Finally when you check all sites you will have a list of all the anchor texts your competitor is using. Your objective is to get links using the same anchor text your competitor used. You need also notice how many times they use a particular keyword in the anchor text so you do similar to what they do but slightly better.

Let's say for example they have thirty backlinks using the anchor text keyword one and twenty backlinks with anchor text keyword two. Your objective is to get more than thirty backlinks with anchor text keyword one and more than twenty backlinks with anchor text keyword two.

You contact the same websites that link to your competitor and get links from those same sites.

Then use some other method to get links so you have more backlinks than your competitor. That is how you outrank your competitor. In the eyes of the search engines you will appear better if you have more links. The idea of using same anchor text and getting links from same sites that link to your competitors is for a reason.

The search engine loves those sort of links and anchor text cause they already ranked your competitor as the number one. So if you give the search engines what they like and more than that they put you first.

It is still recommended to get links steadily. Even though you know you have to contact say hundred link partners for a link, do not contact all of them same day. Get same number of links everyday, keeping it regularly. You do not want to give the impression to search engines that you are buying links.

The impression needs to be that you are getting links in a normal way. Therefore people are linking to your site cause they find it of great content or value to their visitors.

As you can see it is important to check out what your competitor does. You do the steps mentioned for each keyword you want to get number one position for. Your goal should be the number one so you analyze the competitor that is number one position.

Analyzing can be long but well worth it cause you have a faster chance to get ranked above your competitor. Nowadays it is very common that webmasters hire people to help them to in search engine optimization. You can hire someone to do the analyzation, link building or both. Outsourcing has become very efficient and effective nowadays so I suggest you take advantage of that.

Karl Sultana has more search engine optimization articles on OutRankSmart site. Check for more link building techniques.